Released in October 2008, That’s Why continued Craig Morgan’s recent run of success, reaching #8 on Billboard’s country albums chart. Released on BNA, Craig’s first and only album for the label, That’s Why would see four singles released with varying success.
Morgan co-produced the album with Phil O’Donnell and together they wrote the lead-off single (and first track on the album), “Love Remembers”, which became Morgan’s sixth top ten hit in November 2008. The song is a ballad but with somewhat noisy guitars but with the requisite steel and fiddle to qualify this as a country song. Morgan gives a strong but somewhat overwrought reading to the song.
You can forget what love was wearing
When it walked out your front door
Where you fell down to your knees
And you can forget the kind of suitcase
That was packed out on the sidewalk
While you cried there beggin’ please
But love remembers
You can lie and tell yourself
You’re over it and someone else will take love’s place
And this is for the best
You can lie in that bed
In a stranger’s arms reachin’ for comfort
Close your eyes and still get no rest
Cause love remembers
The smell of a summer day
Lying in a hammock over fresh cut grass
And the promise of forever
Yeah love remembers
The sound of the pouring rain
Beatin’ down on the top of a car
On the side of the road
Where it couldn’t wait
Yeah love remembers
Craig Morgan would have a hand in writing six of the tracks on this album, five of them in conjunction with Phil O’ Donnell.
The next song up is “Bonfire”, a very noisy up-tempo with rock guitar accompaniment. The song describes a summer party around a bonfire. The first verse is about the partiers and the second verse tells of an incident in which a police officer arrives to break up the gathering, but decides instead to participate. This was the third single from the album and reached #4. Morgan wrote the song with Kevin Denney, Tom Botkin and Mike Rogers.
At this point I should mention that this album went through several different releases. “Bonfire” was NOT on the first release of the album, replaced by “Summer Sundown”. Listeners who picked up the album upon its initial release will also notice that the songs are sequenced somewhat differently than I am describing. Cracker Barrel Restaurants released a version of the album with three bonus tracks including “Summer Sundown” and the previously unreleased “You” and “Evel Knievel”.
Kerry Kurt Phillips, Chris DuBois wrote the stoic “This Ain’t Nothing”, in which a newspaper reporter interviews an old man about a tornado that destroyed his house. The old man tells of the real losses in his life – his father, his brother, a good friend and his left hand during a battle in Vietnam, and his wife of fifty years – and explains that losing the house is nothing because unlike the other losses in his life, the house can be replaced. This song was released as the fourth single in 2010 and reached #13 country airplay / #83 pop. I think it is the best song on the album. I should note that this song was not on the CD release of the album, which featured a much juvenile song in “Every Red Light”.
“And last year, I watched my lovin’ wife
` Of fifty years waste away and die
And I held her hand ’til her heart of gold stopped pumpin’
So, this ain’t nothin'”
He said, “I learned at an early age
There’s things that matter, and there’s things that don’t
So if you’re waitin’ here for me to cry
I hate to disappoint you boy, but I won’t”
Then he reached down in the rubble and picked up a photograph
Wiped the dirt off of it with the hand that he still had
He put it to his lips and he said, “Man she was somethin’
But, this ain’t nothin'”
Dave Turnbull joins Morgan & O’Donnell as co-writers of the title track “That’s Why” an uplifting mid-tempo ballad that should have been released as a single.
My alarm goes off early,
Can’t afford to be late.
If I don’t get a move on then I won’t get paid.
So I throw back those covers and get my butt out of bed.
It’s still dark when im leavin’ so I let my lady sleep.
I know her and them babies are countin on me
To put food on the table and keep this roof over our head.
Prior to this album, most of Craig’s hits had been up-tempo numbers (such as “Redneck Yacht Club” and “I Got You”) but most of this album is taken at slower tempos. The last track on my copy of album is the gospel-tinged “Ordinary Angels”, complete with a choir. It is a very nice song, one that could easily be true to life for military veteran Craig Morgan.
It could be a waitress at coffee shop you never saw before
A soldier that’s just coming home from fighting in the war
We all got a little superman ready to take a fly
And save a life, oh save a life
Take a look around and you’ll see ordinary angels
It could be someone walking down the street
A stranger on a bus
A little kid on his way to school or any one of us
We all got a little superman ready to take a fly
And save a life, oh save a life
Take a look around and you’ll see ordinary angels
Unfortunately everything else on the album strikes me as filler, although someone at the label thought that track five, “God Must Really Love Me”, would make a good second single. It reached #26 breaking Craig’s string of seven consecutive top twelve hits.
“Sticks”, for example, reminds me of Craig’s 2007 top ten hit “International Harvester”, but it is not as good. The rest is just nondescript filler, neither terrible nor terribly interesting.
That’s Why is a decent album, particularly in the reissued versions. Still, this would be the last Craig Morgan album I would purchase, since it seemed that the promise of the first album was being wasted with pop-country production slathered upon it. I feel that Craig would make a really good traditional country artist. As a modern pop-country artist, Craig Morgan is just another good artist. Perhaps when he has given up on chart success, an album worthy of his debut album will emerge.
C+
Below is the track listing of the version of the album I reviewed:
01. Love Remembers – writers: Craig Morgan, Phil O’Donnell
02. Bonfire – writers; Morgan, Kevin Denney, Mike Rogers, Tom Botkin
03. This Ain’t Nothin’ – writers; Kerry Kurt Phillips, Chris DuBois
04. That’s Why – writers: Morgan, O’Donnell, David Turnbull
05. God Must Really Love Me: -writers Jim Collins, Troy Verges
06. Lookin’ Back with You – writers: James, Morgan, O’Donnell
07. Sticks – writers: Galen Griffin, Gary Hannan, Morgan, O’Donnell
08. It Took a Woman – writers: Jimmy Melton, Turnbull
09. Planet Her – writers: Kirby, Morgan, O’Donnell
10. Ordinary Angels – writers: Angelo Petraglia, S. Olsen, R. Supa