Released at the heart of the New Traditional era in 1988, The Heart Of It All did not stray too far from ETC’s accustomed wheelpath, although producers Emory Gordy Jr and Randy Scruggs made sure the arrangements were a bit less AC than previously. He was still a reliable hitmaker beloved by country radio, with singles destined to reach #1, and the first four singles from this album followed the pattern.
The lead single is a nice ballad written by Bob McDill and Paul Harrison about a woman tied to an unworthy husband, who she loves regardless. ETC’s hushed vocals are lovely, and the production fairly restrained.
Harmonies from Emmylou Harris make any song better, and the next single was the lovely duet ‘We Believe In Happy Endings’, another McDill song about keeping a marriage going, but a more positive one. It had been a top 10 solo hit for Johnny Rodriguez a decade earlier. This is one of my favorite ETC recordings.
‘What I’d Say’, written by Robert Byrne and Will Robinson, is another excellent ballad. This one faces up to the immediate afterbreak of a breakup, with the protagonist uncertain how he would react if he met her unexpectedly.
What would prove to be Earl’s very last #1 hit was Thom Schuyler’s ‘Love Out Loud’. A more upbeat tempo enlivens a sincerely sung song about an inarticulate man who nevertheless loves his lady. It is my least favorite of the singles from this album, but not a bad song.
The long run of #1 and 2 hits, dating back to 1982’s ‘Somewhere Between Right And Wrong’ was to come to a juddering halt with this album’s fifth single, which peaked at a very disappointing #26. It was the first time ETC had attempted more than four from one album, but the main problem may have been the underlying shifts in country radio. He would experience only two more top 10s, one of which was a posthumous duet with Keith Whitley. ‘You Must Not Be Drinking Enough’ is actually a fine song which deserved better, and more traditional sounding than much of ETC’s oeuvre (despite being a Don Henley cover). A soulful vocal is backed up with steel guitar as ETC offers advice to a lovelorn friend, or perhaps himself:
You keep telling yourself she means nothing
Maybe you should call her bluff
You don’t really believe it
You must not be drinking enough …
You keep telling yourself you can take it
Telling yourself that you’re tough
But you still want to hold her
Must not be drinking enough
You’re not drinking enough to wash away old memories
And there ain’t enough whiskey in Texas
To keep you from begging “please, please, please”
She passed on your passion, stepped on your pride,
Turns out you ain’t quite so tough
Cause you still want to hold her
You must not be drinking enough
The rambunctious ‘Finally Friday’ would be a single for George Jones a few years later. ETC’s version is more restrained, but the accordion-led production lends it a happy Cajun feel which works pretty well.
ETC co-wrote three songs, two of them with producer Randy Scruggs. The title track, ‘Too Far From The Heart Of It All’, is quite a pretty ballad on a religious theme although the meaning is not very clear. ‘Carol’ is a tender, thoughtful ballad about a man who regrets having left his wife years ago:
If I could turn back time to yesterday
I’d be coming home this time to stay …
I guess I never felt this way before
Feeling like a stranger at my own door
I wouldn’t have to ask you how you’ve been
And I wouldn’t have to fall in love again
No one has replaced you
I’ve never looked a day beyond goodbye
Time could not erase you
It’s only made me wish I’d never tried
Guess some of us just don’t know when to stop
Reaching out for something we ain’t got
‘No Chance, No Dance’, written with Robert Byrne, is a brassy uptempo tune about not playing things safe.
Byrne teamed up with Tom Brasfield to write ‘I Love he Way he Left You’, an AC leaning ballad hoping a woman who has been hurt by a previous relationship will end up with him.
This is one of ETC’s best albums and it is definitely worth checking out.