Julie Reeves moved to Nashville in 1994, where she got jobs doing studio work and singing demos. She then found herself the guest vocalist on Bill Engvall’s “Should’ve Shut Up” and a recording artist for Virgin Records, where she released her lone studio record, It’s About Time in 1999.
The album, produced by Scott Hendricks, was a commercial flop, petering out at #70. It opens with it’s second single, “Trouble Is A Woman,” which peaked at #39. The song is an excellent and instantly memorable honky-tonk rocker with a killer hook, ‘trouble is a woman with a man on her mind.’
I remember well when Melinda Doolittle chose the song for her country week performance on American Idol in 2007. Martina McBride was serving as the onguest mentor and freely admitted she had never heard of the song before. It was a surprising omission, especially coming from someone quite active in the industry at end of the century. Doolittle, I’m happy to report, did “Trouble Is A Woman” justice.
The album rolls on with “Do You Think About Me,” an infectious fiddle-drenched rocker in which Reeves plays a woman wondering if her ex has held onto any memories from their relationship. The track is very good, although the gospel-y backing vocals on the chorus are out of character, distracting and completely unnecessary.
“Party Down” (whatever that phrase even means) somewhat continues the woman’s liberation theme that had been brewing in mainstream country for the better half of a decade. She’s done with her ex, even helping throw him to the curb, and describing all the activities she’ll partake in without him — celebrate, paint the town, stay up late, etc. The track is silly and immature, but yet I don’t take issue with the lyrical content since it comes off so inoffensive.
“What I Need,” is the album’s third and highest charting single, reaching #38. It’s the album’s first ballad, which Reeves handles sensationally. She’s waiting for her man to know without any doubt she’s the one for him, with a vibrato that recalls Faith Hill circa 1995-1997.
“All or Nothing” sounds great, recalling Brooks & Dunn’s work with Don Cook, but the song itself is forgettable lightweight filler. “You Were A Mountain,” a steel-soaked ballad, isn’t any better and is also best forgotten.
Reeves’ debut single, the title track, comes next. “It’s About Time” is very weak lyrically, with little substance to hold it together. The song peaked at #51, a bit higher than I feel it deserved to in all honesty.
“If I’d Never Loved You” finds the album getting back on track with a ballad about a woman whose memories of her time with her ex are getting in the way of her new relationship. She just wishes she wasn’t comparing him to the one who came before him.
She’s seeing the forest through the trees on “Whatever,” an uptempo fiddle drenched rocker. The lyric could’ve been much stronger, but the well-worn premise is executed pretty well.
“He Keeps Me In One Piece” is the Dave Loggins song originally recorded by Gary Morris. It’s easily the most well-written song on the album thus far and Reeves handles it well. “What You Get Is What You See” isn’t terrible, but it isn’t great either.
The album’s final track, “If Heartaches Had Wings” is probably best known from Rhonda Vincent’s recording from One Step Ahead in 2003. Reeves’ version is great and an example of how she handles songs with a bit more meat and thought to the lyric.
It’s About Time is clearly a commercial country album. Reeves feels almost like a puppet, being handed songs designed to turn her into a major recording star. The songs here are dressed and mixed beautifully, but there is a good share of clunkers throughout. It’s evident there wasn’t much care in finding truly great enduring songs, just ones that could potentially get her on the radio.
Although this is her only album to date, Reeves remains active within the industry. She married and had a daughter with Cledus T. Judd in 2004. They later divorced and she married bluegrass musician Chris Davis, with whom she has a son born in 2011.
Most interestingly, Reeves began a career in radio in 2013. She began with a stint hosting Julie Reeves Live, the morning show on 93.7 The DAWG in the Huntington, West Virginia / Ashland, Kentucky market. She currently handles the station’s overnights with her latest show, Up Late With Julie Reeves, which runs Monday-Saturday from Midnight-5am local time.