In Another World would be the final album Joe Diffie recorded for Epic, his label home all through his heady hit-making days of the 1990s. It was again produced by Music Row veteran Don Cook and Lonnie Wilson. The pair take a mostly neo-traditional approach to the music, and allow the lyrics and Joe’s vocal performances to shine through and be the central instrument on the album. As a whole, this is one of Joe’s most solid efforts – almost all of these songs are good ones – but it does lack any real knockout moments. In Another World didn’t restore Joe Diffie to a gold-selling record maker, though the title track did find a lot of favor with country radio.
‘In Another World’, the very pop-leaning title track, revisits a similar theme from Joe’s own ‘A Night To Remember’ with a man visualizing a love gone by. The chorus sweeps you away, but the overall wall of production, and the use of echo and autotune make the song itself sound more than a bit out of place among the rest of Joe’s hits.
Jo Dee Messina took ‘My Give A Damn’s Busted’ to the top of the charts in 2005, but the Tony Martin, Tom Shapiro, and Joe Diffie co-write makes its first appearance to the country audience here. It’s no surprise not many remembered it – considering it’s status as an album cut on an obscure Joe Diffie album – and given that this version just sounds so tame, and dare I say, phoned in, while memories of Messina’s punchy performance are still fresh in my ears. Where Messina giggles and sashays her way through the lyric, Diffie appears to be aiming for a more deadpan approach – one that doesn’t serve the song well.
‘If I Lost Her’ finds a man in a bar after a fight with his wife, and tells of the advances of another, albeit adequate, woman on the make. The attention from this new lady only sends his mind to the one at home, and rekindles the fire between them. It takes a somewhat plodding pace, but is a good song, if not a recurrent favorite.
From the minds of John Scott Sherrill and Shawn Camp is ‘Hollow Deep As Mine’, a modern-day country/blues hybrid story of a Kentucky man, bemoaning the cold and isolated mountain backroads he calls home. ‘Hollow’ also features the production style, and mid-tempo pace, that I’ve always preferred in Joe Diffie’s music, with plenty of steel and fiddle set to a driving melody. An added bonus this time are that the lyrics are smart, vivid, and to the point.
Following the mid-tempo neo-traditional sound is the album’s second single, ‘This Pretender’. The oft-told tale of someone wearing a smile to mask their heartache and the half a dozen cliché’ images and emotions in lines like ‘Got a smile painted on my face, got my heartache locked away prayin’ you won’t see’ helped it to stall at #49 on the country singles chart.
A couple of novelty songs pop up this time out, though both are clever and without an overabundance they begin to actually sound novel again. The aforementioned ‘My Give A Damn’s Busted’ precedes ‘Stoned On Her Love’ as the only up-tempo ditties. ‘Stoned’ features Sawyer Brown-style harmonies and similar guitar work that would get Mark Miller popping and bouncing. ‘Live To Love Another Day’ falls close to the novelty song category, but a determined vocal from Joe on this Brooks & Dunn-inspired country rocker, with the guitars cranked up high in the mix, keep it serious enough. Likewise, ‘What A Way To Go’ wryly tells of a man giving in to a woman he knows will break his heart, maybe even kill him, but dying in her arms, hey, ‘what a way to go’.
‘The Grandpa That I Know’ was written by Tim Mensy and Shawn Camp and was first recorded by Mensy for his own Giant Records release, and later by Patty Loveless on her sublime On Your Way Home album. Diffie’s abilities as an interpreter of a sentimental country lyric are at their apex here, accompanied by a simple arrangement that’s perfectly suited for his memories of the earthy farmer in overalls that he calls Grandpa, while he tries not to commit to memory the image of him in a striped suit, going to meet his maker. The mournful fiddle solo at the end is a fitting touch, and closes an overall solid collection of country music.
In Another World is still widely available, at amazon and everywhere else.