It was last summer when Sara Evans made the announcement she had signed a recording contract with Sugar Hill Records. The move was designed to reunite Evans with her former A&R partner Tracey Gershon, a former record executive with UMG and a judge on Nashville Star the year Miranda Lambert placed third.
I was shocked when I heard the news. Had Sugar Hill Records lost their integrity? Why would they sign an artist as mainstream as Sara Evans? It turns out there was a bit more to the deal – Evans has gone on to form her own imprint, Born To Fly Records, with Gershon serving as a member of her A&R team.
Free of Sony’s constraints, I was excited to hear the first taste of Words, which is being touted for two main reasons – it’s her first independent album and it features a whopping fourteen separate female songwriters among the writing credits. The pedigree, on paper at least, seems high.
In reality, though, lead single “Marquee Sign,” co-written by Evans, Jimmy Robbins and Heather Morgan, is nothing more than a continuation of the sleek pop-country from her most recent Slow Me Down era, which did in fact slow down whatever momentum she had gained from “A Little Bit Stronger” (which appears on Words in acoustic form, as if it needs to reappear seven years later) to a screeching halt.
I’m smart enough to know that I should expect nothing when it comes to releases like “Marquee Sign.” Just because Words is an independent album, from Evans‘ own imprint, where is the incentive and guiding force that demands it has to be quality? She has to know she won’t get significant airplay, but that sadly isn’t enough for a reverse of course and a change of direction.
“Marquee Sign” might be a terrible song, but let’s not get ahead of ourselves here. It’s still characteristically Sara Evans. I do wish it was more “Backseat of a Greyhound Bus” or “Suds In The Bucket” Sara Evans, but those days are fourteen years in the rearview mirror.
In the lead up to Words, Evans has also issued the title track (co-written by Robins, David Hodges and Jake Scott), a ballad that makes ample use of her falsetto and trades twang for acoustic pop. The presentation is a breath of fresh air that presents Evans in a new light. On this track, at least, I give her credit for giving us something different that isn’t more of the same. “Marquee Sign” is nothing more than a doubling down of what hasn’t worked for her creatively or commercially in the past few years.
‘Marquee Sign:’ C