Tim McGraw got off to as bad a start as any could ever dream of when introducing his thirteenth album to the world this past winter. The first single, Mark Irwin, James T. Slater, and Chris Tompkins’ “Lookin’ For That Girl” was a smooth hip/hop meets R&B ballad with McGraw desperately pleading for relevance by pandering to trends in order to score airplay. Then came the album’s title, Sundown Heaven Town, which carries with it racial connotations so horrid, everyone in McGraw’s camp should’ve known better and avoided completely unnecessary controversy.
By the time “Meanwhile Back At Mama’s” dropped this spring, McGraw needed the course correction the single ultimately gave him. The elegantly sparse ballad, co-written by Tom Douglas, Jaren Johnson, and Jeffery Steele, is McGraw’s finest single in seven years thanks to an assist from Faith Hill and a charming tale about home. McGraw and Hill are deservedly vying for both Single and Musical Event of the Year at the upcoming CMA Awards.
Just this month Big Machine released the third single from the album, a Marv Green, Hillary Lindsey, and Troy Verges penned tune entitled “Shotgun Rider.” The track, while it sounds good with a shuffle beat, is middle of the road at best and hardly memorable. The problem is keen McGraw fans will remember a different tune with the same name appearing on his Let It Go album in 2007. That “Shotgun Rider,” a duet with Hill, was far more country and less wordy than this tune.
McGraw treated fans to another of the album’s tracks, Canadian country singer/songwriter Deric Ruttan’s “City Lights” when he performed on The Voice this spring. The track is excellent, and while louder, recalls the best of his 90s/00s work. Also classic McGraw is “Overrated,” a sonically progressive muscular ballad penned by Shane McAnally, Josh Osborne, and Rivers Rutherford. The chorus is strong and memorable and he gives a nicely commanding performance reminiscent of “Unbroken” from 2001. Big Machine would be smart to release this as a single.
Newcomer Catherine Dunn, who also happens to be McGraw’s cousin, joins him on “Diamond Rings and Old Barstools,” a pure country album highlight that has a bit too much electric guitar, but adds a nice helping of steel about halfway through. While she’s regulated to singing harmony, Dunn adds a nice texture to the track that helps balance McGraw’s gruffness. It’s just weird to me he isn’t singing with Hill, who also would’ve been perfect here.
I also like “Words are Medicine,” a good pop-country number that I might’ve loved had someone like Jennifer Nettles sang it. As it is McGraw does well with it, but his vocal lacks a subtly a better song interpreter would’ve brought to it. “Last Turn Home” is just too loud and McGraw gives an annoying vocal performance on it, which is unfortunate.
“Portland, Maine” finds McGraw with a smoothed processed vocal that does little to give him any credibility. The lyric, by Abe Stoklasa and Donovan Woods, is idiotic, with the laughable hook of “Portland, Maine I don’t know where that is.” The track is ripe for parody and completely beneath McGraw’s talents. “Still On The Line” isn’t any better, with an arrangement that leans far too pop for my tastes.
Also terrible is “Dust,” an embarrassing slice of bro-country dreck unsurprisingly co-written by two-thirds of the Peach Pickers. McGraw co-wrote “Keep On Truckin’” with The Warren Brothers and Bill Daly. Like most of the dreck in mainstream country music, it’s another laundry list number that spends a lot of time saying next to nothing. Andrew Dorff’s “Sick of Me” isn’t awful, but McGraw’s vocal is grating and the song’s structure is annoying.
A deluxe edition of Sundown Heaven Town gives the listener an additional five tracks. McGraw gives a tender vocal on the piano ballad turned overproduced social conscious track “Kids Today,” he turns the volume up to eleven on “I’m Feeling You,” mixes organic country with too much rock on “The View” and ventures into Lady Antebellum territory with “Black Jacket.” I wanted to love the Kid Rock assisted “Lincoln Continentals and Cadillacs,” but the lyric was embarrassingly juvenile and the production far too progressive for my tastes.
As a whole, Sundown Heaven Town is a mixed bag, with McGraw getting a few things right, but still taking a lot of wrong turns along the way. I was a rabid fan of his from 1996-2007, but as the trends in mainstream country have changed, and he along with them, I’ve lost interest. He’s nicely evened out with Sundown Heaven Town, though, with the McGraw of “Truck Yeah” thankfully not showing up here. While he does need a new, far less rockified sound, this is his best album since Let It Go, which is saying a lot these days.