Sammy’s third album for Mercury/Polygram was released in 1994, and was produced as before by the team of Buddy Cannon and Norro Wilson. The first single, ‘National Working Woman’s Holiday proved to be Sammy’s biggest hit since She Don’t Know She’s Beautiful, just missing the top spot with a #2 peak. It was co-written from the usually estimable Roger Murrah, but while it is catchy, this well-meaning tribute to a man’s hard working wife comes across as pandering.
A cover of the Amazing Rhythm Aces’ 1970s hit ‘Third Rate Romance’, which is much better, also reached #2. The closely observed lyric is on the surface unjudgmental, but sharply honest and precise about the sleazy nature of the situation. The original singer and the song’s writer, Russell Smith, contributes backing vocals.
Mac McAnally’s gently atmospheric but slightly overproduced ‘Southbound’) with McAnally on backing vocals) was perhaps too subtle for country radio, and showed the first signs of a commercial slowdown for the artist, not getting far into the top 30. ‘If You’re Gonna Walk, I’m Gonna Crawl’ did a little better, and was a top 20 hit. It’s actually my favourite of the album’s singles, an entertaining upbeat number about a honky tonker seeing the error of his ways only when his wife is set to walk away. It was written by co-producer Cannon with Larry Bastian.
There is a rare writing credit for Sammy on the joyous Cajun rocker ‘Better Call A Preacher’, which features Jo-El Sonnier’s accordion. I’m surprised this irresistible track wasn’t a single. Another joy is ‘Never Bit A Bullet Like This’, a playfully performed duet with George Jones. Also quite entertaining is ‘Paradise From Nine To One’, a cheerful if rather generic up-tempo number about a couple painting the town red. The title track, however, is just pointless
Breakup song ‘If You Ever Come This Way Again’ is a Dean Dillon co-write (with Donny Kees). The phrasing and melody bear all the hallmarks of a Dillon composition, while the production utilizes adelicate string arrangement to add sweetness to the melancholy mood. This is an excellent, subtle song about the complicated emotions felt by the protagonist facing separation from someone for whom we feel he has stronger feelings than he actually admits.
Also excellent is the delicately mournful ballad ‘The Heart That Time Forgot’, written by Tony Martin and Sterling Whipple, about failing to get past the memory of a lost love. The soulful ‘Too Far Gone To Leave’ is an emotional ballad which isn’t bad, but has an obtrusive string arrangement which drowns the vocal at times.
It did not sell quite as well as its predecessors, but was certified gold. While not Sammy Kershaw’s best work, it is a pretty solid effort, and used copies are available so cheaply it’s worth picking up.