July 11, 2016
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In 1995, while promoting his then-new release Hypnotize the Moon, Clay Walker told Country Song Roundup, “I try to record music that is going to be played on the radio twenty years from now. It’s hard to make songs stand out with so many artists and songs out there.” So now that more than twenty years have passed, let’s see if his goals were met.
In terms of still playing on the radio, one would have to conclude that the goal was not met. While no one could have foreseen that country radio would take such a seismic shift away from its roots, the truth is that none of the four singles from Hypnotize the Moon are among Walker’s best-remembered hits today, despite the fact that three of them were Top 5 hits. I didn’t remember any of them from reading their titles, although they all came back to me once I heard them again. “Who Needs You Baby” a radio-friendly uptempo number that Walker co-wrote with Kim Williams and Randy Boudreaux is the best of the four. It just missed topping the chart, peaking at #2, as did the title track — another Walker co-write (with Kim Williams and Ken Blazy this time) which has a few more pop flourishes than its predecessor. Richard Fagan’s “Only on Days That End in ‘Y'” is a very good uptempo barn-burner that landed at #5. I probably wouldn’t have chosen “Bury the Shovel” for release a as single. Radio was also less than impressed; it topped out at #18.
In an era that knew no shortage of mainstream talent, Clay Walker never really stood out from the pack as far as I was concerned. I enjoyed listening to his singles on the radio but never felt compelled to buy any of his music. That being said, I wish that mainstream artists were still releasing albums like this today. Walker and producer James Stroud made a conscious decision to make a very traditional album, at a time when the genre was starting to swing back towards pop — remember that Shania Twain’s The Woman In Me was released the same year. There are some real gems among the album tracks, particularly the gorgeous waltz “Let Me Take That Heartache (Off Your Hands)” — another Walker/Williams/Blazy composition, “Loving You Comes Naturally to Me”, and “A Cowboy’s Toughest Ride”, a Walker/Williams/Boudreaux number that showcases Clay’s strength as a ballad singer. The album closes with a nice version of the Steve Wariner/Bill LaBounty song “Love Me Like You Love Me”, which Wariner later covered on his 1998 album Burnin’ the Roadhouse Down.
Getting back to Walker’s long-term hopes for the album: it may not be his best-remembered but it has definitely stood the test of time. There are no moments of greatness, but no serious missteps, either. Hypnotize the Moon is not a great album, but it is a very good one and these days, very good is more than good enough.