Joe Nichols’s career never quite recovered from his break to tackle his substance abuse problem in 2007, notwithstanding 2010’s chart topping single ‘Gimmie That Girl’. He has since lost his deal with Show Dog Universal, and his new album is released on the independent Red Bow. Independent labels tend to have fewer resources available for promotion, making radio hits harder to come by, and as if to compensate, Joe has followed the example of Chris Young by including a large proportion of lyrically unambitious commercial material. Luckily, a total of 16 tracks leaves enough room for good songs as well as bad, including three essential downloads.
The very best track on the album is a heartfelt, beautifully sung cover of Haggard’s ‘Footlights’. Joe is also at his neotraditional best with the Josh Turner-styled ‘Billy Graham’s Bible’, a lovely ballad which dresses up a love song into a discussion of destiny, with the protagonist comparing himself transformed by his love to the titular Bible, and to Willie Nelson’s guitar:
The good Lord had a plan for them
The moment they were made
In the right hands they come alive
You understand the reason why
Some things wind up where they’re meant to be
Like Billy Graham’s Bible
Willie’s old guitar
It was written by Chris Dubois, Jimmy Melton and Neal Coty, and is outstanding.
Also excellent is ‘Old School Country Song’, written by Rivers Rutherford and Jim Collins, which pays tribute to the lasting power of real country music even in a changing world:
In a chat room out in cyberspace
They might not be face to face
They both know they’re up to something wrong
They say we’ve come a long, long way
Talkin’ bout the world today
Still sounds like an old school country song
Folks still love and folks still leave
Drunks get drunk and cheaters cheat
And there’s just something lonesome ‘bout a midnight train
Someone done somebody wrong
We’ll miss Mama when she’s gone
And trust me
That ain’t never gonna change
Breakin’ up is still a mess
It don’t make a heart hurt less
‘Cause you text it from a mobile phone
All you’ve really done, you see
Is modernize the melody
This still feels like an old school country song
You can take it off that ol’ jukebox
Burn it on your new Ipod
The three chords and the truth are just as strong
You can say we’ve come a long long way
Play what you want to play
But there’s nothing like an old school country song
‘Better Than Beautiful’ is a pretty love song delivered with palpable sincerity, which is the best of the rest. Opener ‘Just Let Me Fall In Love With You’ is quite an attractive mid-tempo tune, although the lyric is filled with clichés. ‘Love Has A Way’ is another pretty ballad spoiled in its second half by an insensitive and echoey production. ‘Baby You’re In Love With Me’ opens attractively, but has a cliche’d lyric about driving around in the country with a girlfriend. ‘Gotta Love It’ is nicely sung but the production is too loud and the song not very interesting.
‘Smile On Mine’ is, amazingly, a Peach Pickers’ song I actually like (despite the obligatory truck reference, it has a pleasant melody and decent lyric trying to get a girl interested). Dallas Davidson also co-wrote ‘Open Up A Can’ with Ashley Gorley and Kelley Lovelace, a relaxed number about taking a break from the stresses of life which isn’t bad but doesn’t need the party crowd sound effects.
The cliché-ridden ‘Yeah’, written by Gorley with his regular writing partner Bryan Simpson, adds nothing new or interesting. ‘Hard To Be Cool’ is boring but could be worse. The title track is also pleasant-sounding but not very interesting. The lead single ‘Sunny And 75’ is rather forgettable, but less objectionable than 95% of current hits, and has rewarded Joe for his compromises by rising up the charts and is now on the brink of the top 10.
But while the majority of the tracklisting is mediocre rather than terrible, there are a pair of really awful songs tucked in the middle of the album: ‘Y’ant To’ and ‘Hee Haw’. The latter is not a tribute to the TV show, but a tacky, crude double entendre which is heavily over-produced.
Overall, a real mixed bag, with some genuine highlights.