Garth’s 7th studio album was released in November 1997. Garth’s marketing acumen went a little over the top on the “sevens” theme, with a deliberate 14 tracks, and a special edition of the first 777,777 copies released. It’s a wonder he missed out on releasing it on 7 July. But luckily there was real substance behind all the marketing flash.
The first single, AC ballad ‘In Another’s Eyes’ was a duet with Trisha Yearwood about a secret adulterous affair/unrequited relationship (allegedly inspired by a line in Shakespeare). It may have had special meaning for the pair, both then married to other people and publicly denying any special interest in one another. It also appeared as the token new song on Trisha’s then current compilation Songbook. The single peaked at #2, but while Trisha is a great singer, the song is a bit overblown for my taste.
The breezy drinking song ‘Long Neck Bottle’, a likeable Steve Wariner song which features Steve on guitar. It’s a shame it wasn’t a full duet, as the song is made for that, but Garth chose to double track his own voice instead. (The pair did record a duet together at about this time, ‘Burnin’ The Roadhouse Down’, which appeared on one of Steve’s albums and was a hit single in 1998.) It was Garth’s first #1 since ‘The Beaches Of Cheyenne’ couple of years earlier.
The excellent ‘She’s Gonna Make It’ just missed that peak, topping out at #2. A sensitive look at the aftermath of a painful breakup, concluding
The crazy thing about it
She’d take him back
But the fool in him that walked out
Is the fool that just won’t act
She’s gonna make it
But he never will
Garth wrote this with Kent Blazy and Kim Williams, and there is some pretty fiddle courtesy of Rob Hajacos.
There was only one more single during the album’s main run, the rowdy ‘Two Pina Coladas’, about drowning one’s sorrows with a good time, complete with barroom-style chorus. It’s not exactly a classic, but it’s quite enjoyable with a good-humored singalong feel.
Radio then received ‘To Make You Feel My Love’ (from a movie soundtrack) before returning to Sevens with the pleasant but forgettable AC love song ‘You Move Me’.
A few years later, in 2000, with no new country product to promote and after the flop performance of the ill-conceived Chris Gaines project, the label tried one more single from Sevens. ‘Do What You Gotta Do’ is a cover of a New Grass Revival song which reached #13 for Garth. New Grass Revival’s Sam Bush and John Cowan guest on harmony vocals, while Bush, Bela Fleck and Pat Flynn play their signature instruments of mandolin, banjo and acoustic guitar. The end result is rockier than the original, and lacks its charm, but I applaud Garth’s choice of tribute.
My favourite track is the high lonesome gospel of ‘Fit For A King’, a beautiful song about a homeless street preacher. The harmony singers include Carl Jackson, who wrote it with Jim Rushing.
The passionate ‘I Don’t Have To Wonder’ is a sadder and more subtle (but less immediate) take on the ex marrying another, richer, man than ‘Friends In Low Places’. It was written by Shawn Camp and Taylor Dunn, and is another highlight.
‘Belleau Wood’ tells the story of the unofficial Christmas truce which is said to have occurred on the first Christmas Day of the First World War in 1914. It is genuinely touching, although the tag about seeking heaven on earth feels out of place and anachronistic. ‘A Friend To Me’ is quite a pretty tribute to a close friend which Garth wrote with Victoria Shaw, but the string section is unnecessary.
The charming and self-deprecating ‘When There’s No One Around’ was written by Tim O’Brien and Darrell Scott. It’s not typical Garth, and perhaps all the better for it.
‘How You Ever Gonna Know’ (written by Garth with Kent Blazy) is an unexciting midpaced song on his favorite theme of taking chances to live life to the full. Well-meaning but cliche’d, it is basically forgettable filler. ‘Cowboy Cadillac’ is regrettably not the Nitty Gritty Dirt Band song of that title but a pleasantly bouncy and solidly country if somewhat forgettable tune about a favourite vehicle. ‘Take The Keys To My Heart’ has more of a rock influence, and is a bit boring. Cutting these songs would have made it a stronger album.
The album was massively successful, and is one of Garth’s best selling records, with 19 million sales worldwide to date. It’s also surprisingly good, and surprisingly country, although some tracks are disposable.