Craig Campbell is a relatively new artist on the successful independent label Bigger Picture, helmed by famed producer Keith Stegall. He has a single rising up the country charts, but had managed to fly under my radar until a week or so ago, when C M Wilcox pointed out Craig’s song ‘You Probably Ain’t in a recent edition of Quotable Country over at Country California, his witty weekly take on the more notable or bizarre comments made relating to country music. That song appears on Craig’s self-titled debut album, which has just been released.
A lot of country fans seem to be getting tired of the seemingly unending assembly line of songs telling us how very country the singer is, often set to a notably un-country melody or production. Country radio, however, A lot of country fans seem to be getting tired of the seemingly unending assembly line of songs telling us how very country the singer is, often set to a notably un-country melody or production. Country radio is as keen on such fare as ever, but it looks as if Craig Campbell, Keith Stegall, and Michael White. writers of this song, share our frustration:
You can talk to me about tractors
Cowboy boots and pickup trucks
Old canepoles and dirt roads
And spit and skoal and a dixie cup
You can tell me (all a)bout your grandpa
And how he turned you on to Hank
If you gotta tell me how country you are
You probably ain’t
But if this initially seems to be a well-deserved sharp and well deserved little jab at the popular “I’m country” songs, in some ways, it is what it appears to disparage, when the old man in the bar who has voiced the comment adds:
He said, country is a way of life that’s almost gone
It’s about being honest and working hard
Looking someone in the eye and
Being who you say you are
I’m afraid I’m not convinced that everyone in rural areas is (or used to be) honest and hardworking, so although I still like the complete song, and love the chorus, it doesn’t really hold up lyrically for me as a whole. On the positive side, Craig has a fine voice, and at least this is a well written and genuinely country song.
And if Craig is critical of those posturing about country lifestyles, he does not eschew the subject himself. The likeable ‘Chillaxin’’ is not very ambitious, but has an attractive tune, and a lovely and appropriately relaxed feel, which could make it a summer hit. The next single, however, is reportedly, the rather dull ‘Fish’, which is rather like one of Brad Paisley’s lesser songs, trying to be amusing but falling short, and not even successful at the double entendre it tries for. Carson Chamberlain and Tim Nichols helped Craig write ‘That’s Music To Me’, with nods to Keith Whitley and Merle Haggard as well as the usual litany of high school football, family life, church on Sunday mornings and the Georgia scenery. It’s quite a good example of its kind, with another pleasing melody, and Craig sells the genuineness of the emotion underlying it, but it’s hardly groundbreaking lyrically:
Soaked in the whiskey and washed in the blood
That’s who I am and what I love
A hoe down fiddle, a little off key
An old hound dog howling
That’s music to me
The very perky ‘Makes You Wanna Sing’ (written by Craig with Rob Hatch and Lance Miller) glorifies the simple pleasures in life (and yes, rural ones), and the humming on the chorus gets irritating with repeat listens.
Others will have been introduced to Craig by way of his charming current single ‘Family Man’. This paints a realistic picture of a hard-pressed married man desperate to keep his temporary factory job to support his wife and kids, and is filled with genuine warmth and sincerity as he relates the various responsibilities of a father and shows how important his kids are to him. ‘My Little Cowboy’ (about striving to live up to his father’s belief in him, first as a child and then as struggling musician trying to support a wife and child of his own) is a little more heavy handed lyrically and offers a heavier vibe musically, which is less suited to Craig’s voice.
Trying to make ends meet in hard times also inspires the cheerful and very catchy mid-tempo response to a debt collector, ‘When I Get It’, which he wrote with Jason Matthews and Jim McCormick, although I found the na-na-nas in the chorus annoying.
One of the highlights is the interesting and nicely paced ‘I Bought It’, written by Craig with Philip Douglas and Dan Murphy. It starts out sweetly with a young couple just starting out in life together, with him buying a ring, the the mood sours with her infidelity and lies (which he also buys), and finally there is a little twist in the tale when he lies to her that he is willing to take her back.
Craig and/or his writing partners have a good ear for melody which is more consistent that their lyric writing, which is occasionally a little cliche’d. He co-wrote most of the songs, with only a couple from outside writers, one of which is provided by his producer. Keith Stegall wrote the seductive fiddle-led ‘All Night To Get There’ with Craig’s friend Lee Brice and Vicky McGehee. The only completely outside song is ‘That Going Away Look (About Her)’, written by Carson Chamberlain, Wade Kirby and Michael White, a well-written third-person account of a couple on the brink of separation, with a lovely mellow sound, which sounds like an outtake from Chamberlain’s protégé Easton Corbin.
Keith Stegall produces with his usual reliable light touch, offering sympathetic support for the young Georgia-born singer, whose voice is the real star here. His warm vocals with a lovely smooth tone are a delight to listen to, even on the less stellar material – rather like the aforementioned Corbin. Overall it’s a very likeable project and one showing great promise for the future. I certainly hope his career goes well and we hear more from him.
I am, incidentally, less than impressed by the packaging of the physical product. The CD liner notes are unfortunately almost entirely illegible thanks to being squeezed into a minuscule space to make room for a lot of pictures.