Bryan White was an established newcomer when Between Now and Forever dropped in March 1996. The final two singles from his self-titled debut had topped the charts and he was on his way to winning the ACM for Top Male Vocalist and the CMA Horizon Award.
White teamed once again with Kyle Lehning and Billy Joe Walker, Jr for his sophomore set. They led with “I’m Not Supposed to Love You Anymore,” an excellent power ballad written by Skip Ewing and Donny Kees. The song tells of a man conflicted by thoughts of his former flame:
We agreed that it was over
Now the lines have all been drawn
The vows we made began to fade
But now they’re gone
Put your pictures in the shoebox
And my gold ring in the drawer
I’m not supposed to love you anymore
Now Sherri says she’s jealous
Of this freedom that I’ve found
If she were me, she would be out on the town
And she says she can’t imagine
What on earth I’m waiting for
I’m not supposed to love you anymore
Oh, I shouldn’t care or wonder where and how you are
But I can’t hide this hurt inside my broken heart
I’m fighting back emotions that I’ve never fought before
‘Cause I’m not supposed to love you anymore
Also admirable was the second single “So Much For Pretending,” a break-neck uptempo that became White’s third number one hit. The catchy guitar and drum driven arrangement coupled with the charming lyric make this one of my favorites of his.
White was back in ballad territory for the lowest charting single, the #15 peaking “That’s Another Song.” The ballad of lost love is lovely, with a beautiful steel-led instrumental break framing White’s passionate performance. I wanted to say this was my least favorite of the album’s singles, but I love it as much as anything he released from his first two albums.
The album’s fourth single, the uptempo “Sittin’ On Go” impacted country radio twenty years ago this week. It’s yet another worthy turn from White and a perfect slice of uptempo radio fodder. The song deservedly hit #1 and retained its impact for years, at least on my local country station here in Boston.
I’ve owned this album since its release; I was nine at the time, a point in my musical journey in which I primarily listened to the radio hits a record had to offer. But I distinctly remember being enamored with the title track, a mid-tempo ballad co-written by White. I still find the track appealing although it is a bit more thickly produced and less subtle than the ballads released as singles.
The remaining uptempo numbers – “Nickel in the Well” and “A Hundred and One” are typical mid-1990s album filler. White also co-wrote “Blindhearted,” a ballad with nice flourishes of steel and “On Any Given Night,” just more of the same steel-fueled pop balladry.
I hold anything Mac McAnally writes in the highest of regard, as he composed “Café On The Corner,” one of the strongest down-on-your-luck working man tunes of the 1990s, and the best of the sub-genre I’ve ever heard. To Between Now and Forever he contributes “Still Life,” a ballad I wouldn’t have given a second look but for he wrote it. The track begins shaky, and is not McAnally even close to his best lyrically, but hits its stride in the second verse when the story, about a man stuck without his woman, takes a memorable turn:
The chances were given to get on with livin’
The truth is that he never tried
And no one ever sees him most folks don’t even
Remember which one of ’em died
But he still denies it, he closes his eyes and
It’s still life without you and I still hold on
What it feels like you can’t go by that
It’s still life, still life without you
Oh, still life, still life without you
Between Now and Forever is above average as far as squarely mainstream releases go. The set is very solid and the singles were worthy of release. White would have success as a writer when Diamond Rio took his co-penned “Imagine That” into the Top 5 in 1997. He would score just two more notable hits, both coming the following year. He would hit #4 with his own “Love Is The Right Place” and #6 as Shania Twain’s duet partner on “From This Moment On,” which later abandoned his contributions in favor of a solo pop-focused rendition of the now-classic love song. He would fade away at dawn of the new millennium.
Between Now and Forever captures an artist at their artistic peak, a time when everything worked for hits and platinum level sales. White was never truly a hot comity in country music although those from this era will remember his music, especially “Sittin’ On Go.”