Single Review: Brad Paisley – ‘Today’
November 4, 2016
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When Brad Paisley first arrived on the scene back in 1999, I thought he was destined to be the leader of an overdue shift back towards traditional country music. That shift never really materialized but Brad remained one of the few bright spots in an otherwise bland mainstream. In the next decade and a half things would only become worse, until an all-time nadir otherwise known as bro-country was reached. During that time even some of the genre’s more reliable artists made some questionable choices (2013’s Wheelhouse in Paisley’s case). Thankfully the bro-country fad finally seems to be over, with artists such as Sturgill Simpson and Chris Stapleton helping to end the quagmire.
Paisley’s latest effort “Today” has been lauded in some circles as a return to form for him, but to my ears it doesn’t quite live up to the hype. Perhaps my expectations were too high, but I was hoping for another “He Didn’t Have to Be” or “Whiskey Lullaby”. “Today” is neither. That’s not to say that it’s a bad song; on the contrary it’s a fairly sizable step in the right direction. It actually contains some country instrumentation, and more importantly, it’s not a mindless, hip-hop infested party song about tailgating in a cornfield. It does actually say something. It’s a bit slicker than I would like, though with equal parts country and pop power ballad. Paisley seems to be playing it safe; he’s aiming for an adult audience but he seems a little afraid of alienating anyone by going full country. It’s not the bold step towards traditionalism that I’d hoped for and it tries a little too hard to make an emotional connection with the listener, but all in all it’s not bad. It took several years for the genre to be dismantled so I suppose it will take some time to rebuild it to where it should be. As long as things are moving in the right direction, I’ll try not to complain too much.