As the millennium drew to a close, Toby Keith released the best album of his career on new label Dreamworks.
The lead single, ‘When Love Fades’ is a powerfully sung ballad written by Keith with Chuck Cannon. It’s not a bad song, but it failed to catch fire at radio and didn’t enter the top 40. Keith was understandably concerned by the poor start for his new deal, and asked for the single’s promotion to be pulled in favour of the title track. It was with this song (another Keith/Cannon effort) that Toby really found his voice. The vengeful ‘How Do You Like Me Now?!’ was perfect for Keith’s personality as he gleefully shows off his wealth and fame to the object of his unrequited affections in high school, who is now unhappily married. It was a career-making five-week chart topper, and while the protagonist’s motivation is immature, Toby Keith sells it completely.
Keith kept the tempo up with the horn-driven ‘Country Comes To Town’, which peaked at #4. I much prefer the final single, the tender ballad ‘You Shouldn’t Kiss Me Like This’, which captures the moment when a pair of “just friends” tentatively become something more:
You shouldn’t kiss me like this
Unless you mean it like that…
They’re all watching us now
They think we’re falling in love
They’ll never believe we’re just friends
When you kiss me like this
I think you mean it like that
If you do, baby, kiss me again
It reached #1 in March 2001, and it stands up well today.
Equally tender a performance, though not as memorable a song, is the sweet ‘Do I Know You (Bottom Of My Heart)’. ‘Heart To Heart (Stelen’s Song)’ is Keith’s real-life observation of his young son Stelen and his relationship with his wife Tricia, Stelen’s mother. (As a footnote the couple are still happily married and Stelen is in college.) ‘She Only Gets That Way With Me’, also probably about Tricia, was written by Toby with Scotty Emerick.
The breakup song ‘Blue Bedroom) was a co-write with Chuck Cannon, and is pretty good. More abstract is the macho philosophy of ‘Die With Your Boots On’, as voiced by a hard working truckdriving protagonist and his gambler father.
Toby wrote all but three of the songs. One of those outside numbers, ‘New Orleans’, is not only my favorite on the album, but probably my favorite Toby Keith cut ever. A compelling story song written by Mark D Sanders, Bob DiPiero and Steve Seskin, it relates the tale of a young woman fleeing something (or someone) in New Orleans, who finds a new life for herself in a random small town:
He was 25, she was 28
He was home grown country,
She just pulled off the interstate
She bought a Dr. Pepper, ten dollars worth of gas
She was obviously lost but too afraid to ask directions
So he offered her a smile and a stick of beechnut gum
Said “where you headed to girl, where you coming from?”
She said, “New Orleans
That’s another story
That’s another time
That’s another town
That’s another life”
First she stayed a day
Then she stayed a week
A couple of months later they were living on his parents’ street
Wednesday night supper at the First Baptist Church
Stranger standin’ in the doorway
As they’re passin’ out dessert
He said “Go and pack your bags
Cause I’m here to take you home
Goin’ back to Louisiana
Woman, I ain’t gonna go without you”
There’s a few defining moments in every person’s life
When you know what you’ve done wrong
And you know what you done right
Before the congregation
Her husband and her kids
She said, “How dare you even speak to me
After everything you did in New Orleans”
It’s effective partly because of what it doesn’t spell out; we never hear exactly what her ex did to her, or what happens next, although we can guess. Toby sings it with unusual restraint.
Not as intense, but still very good is the mid-tempo ‘I Know A Wall When I See One’, written by Jerry Salley and J B Rudd, about an encounter with an ex which brings back painful memories. The other outside song, ‘Hold You, Kiss You, Love You’ is a bit flat.
The production, courtesy of Toby and his new label boss James Stroud, is glossy and often hard driving contemporary fare which has dated a little but is effective enough. The material is generally strong, and overall this is my favorite Toby Keith album.