My Kind of Country

Country music from a fan's point of view since 2008

Daily Archives: August 28, 2014

Classic Rewind: Joe and Rose Lee Maphis – ‘Dim Lights, Thick Smoke (And Loud, Loud Music)’

Country roads and greener pastures

TaylorI was really happy to hear about the release of Taylor Swift’s new single last week. Now there’s something you never thought you’d hear me say. But (you knew there had to be a “but” coming, didn’t you?) I should qualify that comment by saying my mood was not affected so much because I was looking forward to listening to new Taylor Swift music, but because the single “Shake It Off” is a watershed moment in Swift’s career, as the artist, her label and her publicists acknowledge that 1989, Swift’s forthcoming album, is not country, but pop.

I will be the first to argue that this is hardly news and that Swift’s music was never really country to begin with, but it’s nice to hear the people responsible for marketing her finally admit it. While Swift’s defenders have argued for years that she was bringing new fans to the country genre, I always maintained that her youthful fanbase was unlikely to embrace the genre at large, and that Swift herself would eventually decide that the pop world was a better fit for her. The shift began with the release of 2012’s “We Are Never Ever Getting Back Together”, which became the first Taylor Swift single to be deemed not country enough for country radio. It spent nine weeks at #1 anyway, due to a ridiculous change in Billboard’s chart tabulation methodology, but that is a separate topic.
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