“History is written by the victors” – often attributed to Winston Spencer Churchill but of unknown origin.
Thanks to the many fine volumes of Billboard charts compiled by Joel Whitburn, and the fact that Billboard is still published today, most fans tend to think of Billboard as being the authoritative source for charting the success and/or popularity of recordings. In the year 2011 that undoubtedly is true, but for much of the history of country music and the country music charts, that was not the case. From 1952 until the late 1980s, Billboard and Cashbox battled it out as the national authority for charting records. In the realm of country music, Billboard and Cashbox were of equal importance with as many country radio stations basing their weekly countdown shows on the Cashbox charts as on the Billboard charts. Normally this presented little controversy as most Billboard #1s made it to #1 on Cashbox, and vice versa. Even when such was not the case, a song reaching #1 on one chart usually would be a top three record on the other chart, or occasionally top five.
The Billboard and Cashbox charts did not measure popularity in quite the same manner. In his fascinating autobiography Me, The Mob and Music, rock artist Tommy James had the following to say:
“…The big three trade papers were Record World, Cashbox and Billboard. Billboard was always the most difficult to deal with. Cashbox had a slant toward retail. It focused on the money generated from records. Record World had a slant toward radio airplay. Billboard claimed to be in the middle. The problem with that was that when you put out a record, back then things happened fast.
In six weeks you needed a new record, that’s how quickly the turnover was if you wanted to stay constantly on the charts. If you put out a record and it generated some excitement, it immediately went on the radio. That would be reflected in Record World. But it would take two or three weeks after you heard a song on the radio before the sales figures would start to hit and the stores would start to report it. That was when your record would start charting in Cashbox. So there was a lag time between those two papers. Billboard claimed to chart records between radio play and sales. But you would always be two to three weeks further ahead in airplay than you were in sales …
… And now because the other trade papers collapsed over the years, Billboard, by attrition, became the keeper of the flame. When young researchers and historians go back to check the archives for a record’s history, they inevitably get a skewed sense of how popular it really was.”
I’m not sure I completely agree with Tommy James, but there is considerable truth in his observations. While the charts usually charted records in approximately the same range, sometimes there were outliers, with a record sometimes making a much bigger impression on one chart than the other, such as Johnny Darrell’s original recorded version of “The Green Green Grass of Home” reaching #12 on Cashbox (it also charted on Record World) but not charting at all on Billboard’s Country Chart. This phenomena normally would occur on songs not reaching the Top 10 on either chart. The most noteworthy outlier to reach #1 was that of the instrumental hit “Groovy Grubworm” by Harlow Wilcox and the Oakies. More about that record a little later.
During the 1970s more traditionally based artists seemed to fare better on the Cashbox charts than on Billboard (the same could be said of the Record World charts as well, but we’ll discuss Record World at another time). Both of the country radio stations I listened to during my high school and college years, WCMS in Norfolk, VA and WHOO in Orlando, FL presented their own local charts that seemed to track more closely with Cashbox than with Billboard.
When you attended a stage show for a country artist from the 1960s, 70s, or 80s, the artist will often introduce a song as a song “that went #1 for me in year 19xx…”, yet when you check on Wikipedia or one of the Joel Whitburn compendiums you’ll see that Billboard did not have the record reaching #1. That doesn’t mean the artist was lying to you – it could mean that the song reached #1 on Cashbox or Record World.
Below you will find a partial list of records reaching #1 on Cashbox but not Billboard. My Cashbox sources are complete only for the years 1958-1982 so there are undoubtedly other records that reached #1 on Cashbox, but not on Billboard. Some of these records were huge hits indeed and it is puzzling that they did not get to #1 on Billboard. Sometimes it was a matter of timing. For instance, Gene Watson’s “Love In The Hot Afternoon” reached #1 in virtually every market but topped out at #3 in both Billboard and Cashbox. Released originally on the small Resco label, the record was picked up by Capitol after it had topped the charts in Texas, California and the southwest and was already sliding down the charts in those areas.
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