Single Review: Alan Jackson – ‘It’s Just That Way’
January 18, 2010
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Written by Jordan Stacey. – J.R.
I don’t know how he does it but Alan Jackson has a way of turning the simplest things into ear candy. A mediocre song like ‘Country Boy’ was turned into something that I actually found myself enjoying. Even knowing all this, reading the opening lines to his new single had me worried.
That old sun comes up every morning / and goes back down at the end of every day / It’s Just That Way / Stars show up every evening, man in the moon comes out to play / It’s just that way
Reading them out loud had me thinking that this was to be a song even Alan couldn’t make work. But lo and behold, he uses just the right phrasing to turn a somewhat typical lyric into something that sounds so much deeper. This isn’t anything we haven’t heard before, especially in this current country radio climate where the more family friendly a song is the quicker it becomes a hit. This is much like George Strait’s #1 “It Just Comes Natural”, a list of things that everybody knows to be true then comparing it to how he loves somebody.
It should fare just as well as Alan is one of the most consistent hit makers in the industry. It’s a simple equation: take an inoffensive lyric that appeals to a mass audience, add Keith Stegall’s traditional production, mix in Alan’s almost magical turn of phrase and watch it skyrocket to the top. It may not be the best hit he’s ever had but it sure isn’t the worst. It’s plainly average, which fits right in with what people seem to want. For better or worse.
“It’s Just That Way” is written by Vicky McGehee, Kylie Sackley & Keith Stegall. It can be purchased on iTunes and Amazon.