If Timeless was an encouraging reminder that Martina McBride was a real country singer underneath all the pop gloss, her next studio project was a disappointing regression in form.
Lead single ‘Anyway’ was much vaunted as Martina’s first venture into writing her own material, with the help of the Warren Brothers. Unfortunately, the would-be inspirational lyrics don’t get beyond the Hallmark level, and while no doubt heartfelt, overall it sounds like something written with more of an ear for big notes Martina could excel belting out than real depth of thought or emotion. She certainly sings the hell out of it, to the extent of oversinging at some points; this is not a song or performance with any notion of subtlety. The big contemporary piano-and-strings ballad was however what radio programmers expected and wanted from Martina, and it did much better than the singles from Timeless, giving Martina her first top 5 hit since 2003’s ‘In My Daughter’s Eyes’.
Another McBride co-write with the Warrens (plus pop-country writers Chris Lindsey and Aimee Mayo), the exceptionally forgettable, bland and overproduced ‘How I Feel’ peaked ten spots lower, at #15. It makes its predecessor sound a lot better in contrast.
Martina and the Warren Brothers also wrote (with Nick Trevissick) ‘Beautiful Again’ a frankly depressing tale of an abused girl turned single mother, set to an inappropriately perky and poppy tune. I didn’t like it at all, or find the protagonist’s cheery optimism in the face of all evidence to the contrary remotely credible. ‘Cry Cry (Til The Sun Shines)’ is well meaning but lyrically vapid. Other songs fitting the bland and boring template are ‘I’ll Still Be Me’ and ‘Everybody Does’.
The last single, the socially conscious ‘For These Times’, is a well sung and thoughtfully written Leslie Satcher song but the inevitable gospel backing vocals seem unimaginative. It crept into the top 40, but failed to get higher than #35.
Of the better songs, ‘If I Had Your Name’ (written by Hillary Lindsey, Gordie Sampson and Steve McEwan) isn’t at all bad pop-country, with a vicious little stab at her soon-to-be-ex. ‘Tryin’ To Find A Reason’ has a pretty tune and touching lyric about a relationship on the rocks. Martina’s interpretation is subtle, and Keith Urban guests effectively on harmony. ‘House Of A Thousand Dreams’ is a beautifully delivered mature reflection on a dilapidated home and marriage. ‘Love Land’ is a delicate story song, written by Tom Douglas and Rachel Thibodeau, about a teenage marriage which survives the tragedy of losing a baby. These four are worth hearing.
Overall, though, this album’s principal failing is not that it is bad (she has produced worse, particularly Emotion), but rather too often it’s just plain boring. Martina seems to have been trying to playing things far too safe placating her contemporary fans after Timeless, but the end result doesn’t really deliver on either count. It looks as if fans agreed with my assessment of Martina’s downward trajectory. Timeless was her last platinum release, with this album topping out at gold, while more recent efforts have sold even more poorly.